No matter what business you are in, social media needs to be a part of it.  Many companies mistakenly believe that an online marketing presence isn’t necessary to the future of their company but in almost all cases that is simply not true.  The majority of people under the age of 45 look to the internet when researching healthcare providers, popular restaurants, and everything in between.  So even if your business caters to an older audience, your need for an online presence will grow over ... More...

New business development is integral to the success of any company – large or small. Unfortunately, new business development can eat up a great deal of time and drain resources that would be better spent taking care of current clients and keeping up with the important day-to-day activities of the core business.

So how can a business strike a balance between gaining new clients while remaining focused on their current clients? In many cases, the answer is outsourcing. While there are ... More...

Ask any salesperson, and chances are he or she will tell you that the task they most dread is cold calling. This is unfortunate given the importance cold calling plays in filling the sales funnel.

Many salespeople will put cold calls on the bottom of their to-do list for no other reason than they want to avoid making such calls. In order for companies to reap the many benefits of cold calling, it may be time to consider outsourcing this task to a More...

Hiring a telemarketing firm to conduct your market research can be one of the best investments you make. While it is tempting to use internal staff to conduct market research calls, this is almost never a good idea.

First of all, unless you have staff working evenings and weekends, you are going to have to pay overtime, or even hire additional staff, to make calls. Why? Because a majority of market research is aimed at working adults who are easiest to reach in the evenings or on we ... More...

More and more people are dipping their toes into the waters of urban agriculture. And while the majority of urban farms aren’t making lots of money, they are growing in popularity nonetheless.

In the simplest terms, urban agriculture is defined as growing plants and raising animals in and around cities. What makes urban agriculture unique, aside from the fact that it takes place within or near a city, is the fact that it is able to marry itself with the economies and ecological ... More...

Internet searches are now more likely to take place on a mobile device than on a desktop and this trend shows no signs of slowing. While experts have long predicted mobile would eclipse desktop usage, many small businesses are understandably unsure about their mobile SEO strategy.

The popularity of mobile is no reason for businesses to panic but they do need to face the fact that more than half of all internet searches are now taking place on mobile devices. They also need to ma ... More...

Temperatures are dropping faster than many of us would like and weather experts are forecasting a colder-than-normal winter. This would appear to bad news for parents who like to get outside with their children and explore nature and all that it has to offer. More...

The benefits of outdoor play for children during the winter are significant in any season. Even winter. Even in Nebraska! Unfortunately, the average child spends fewer than 15 minutes each day in outdoor activity and that number drops even lower in the winter. Cl ... More...

A majority of technology companies report that lead generation is their most important marketing goal. While lead generat ... More...