Hiring a telemarketing firm to conduct your market research can be one of the best investments you make. While it is tempting to use internal staff to conduct market research calls, this is almost never a good idea.
First of all, unless you have staff working evenings and weekends, you are going to have to pay overtime, or even hire additional staff, to make calls. Why? Because a majority of market research is aimed at working adults who are easiest to reach in the evenings or on we ...
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