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Articles of - Leadgen Compass

12
How to Tell Sales Stories that Really Speak to Customers and Prospects

When it comes to selling, the power of a good story is tremendous. Unfortunately, many salespeople think that good sales stories means a story about them. The fact is, however, that the stories customers want to hear are the ones that address the issues they are facing. Read more to know how to tell sales stories that really speak to customers and prospects.

 
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Sales and the Power of a Good Story

Everyone likes a good story. This includes your customers and prospects. However, if you are telling stories simply to push your product or service instead of connecting with potential customers, your tales are likely to fall flat. Read more to know sales and the power of a good story.

 
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How to Target Business Owners On Facebook

If you are B2B company you may be wondering how to target business owners on Facebook. Social media platforms are popular places to market your business – regardless of your specific industry or niche. Some of the most popular social media platforms to market your business with, Facebook, LinkedIn, and Twitter, have 214 million, 133 million, and 68 million users in the USA respectively.  Read more to know how to target business owners on facebook.

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Business Strategy and Planning Go Hand-in-Hand – But Aren’t The Same

To be successful, you need an effective business strategy and a solid business plan. And while the two are closely related – and equally important – they aren’t the same thing. Understanding the difference between strategizing and planning isn’t always easy, but if you want your business to be a success, it is absolutely necessary. Click here to read more details on this topic.

 
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The Difference Between a Strategy and a Plan

In order for long term lead generation efforts to pay off, a business needs an effective strategy and solid planning. Unfortunately, many business owners focus exclusively on planning and ignore strategy altogether. This is a common - but costly - mistake.Read more to know the difference between a strategy and a plan – and why a business needs both for long term lead generation

 
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Loss Leader Chickens, Exploding Worlds, and Book Covers – The Sales Lead Digest

The first article hits close to home because when you buy your next Costco rotisserie chicken it may be coming from our home state of Nebraska. Fremont Chickens may not catch up to..Click here to read more

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Automate Your Marketing and Pump Up Your Lead Generation

Surveys say most business-to-business companies under 50 employees don’t have a full time marketing staff. And those companies that do have a marketer on staff have them serving multiple roles including inside sales and customer service. Click here to read more details on this topic.

 

 
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Why Marketing is Critical for Manufacturing Success

Many manufacturing companies are more focused on quick sales than marketing. However, if these companies want to remain competitive, they need to develop a marketing strategy that will allow them to engage with customers for the long haul. Read more to know why marketing is critical for manufacturing success.

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Navigating the Complex World of Manufacturing Lead Generation

Maximizing each and every lead is critical to success in the competitive manufacturing industry. Supply and demand variables coupled with a longer and more complex sales cycle necessitate a specialized and well-designed approach. Click here to read more details on this topic.

 
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Why Manufacturing Companies Can’t Afford to Multi-Task When it Comes to Lead Generation

Competition for leads is increasing across all industries and manufacturing is no exception. In fact, one could argue that the manufacturing industry is even more competitive when it comes to lead generation due to the number of supply and demand variables. Read more to know why manufacturing companies can''t afford to multi-task when it comes to lead generation.

 
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The Importance of Local Marketing Strategy to Small Business Success

One of the most important ways a small business can make marketing strides is through local marketing. So why aren’t more small businesses taking advantage of local marketing? A lot of it has to do with the fact that small businesses tend to “Ready, Fire, Aim” and implement a lot of tactics without a coherent local marketing strategy. Read more to know about the importance of local marketing strategy to small business success.

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Local Marketing Helps Small Businesses Level the Playing Field

One of the most important ways a small business can make marketing strides is through local marketing. Makes sense, really. Why wouldn’t small businesses focus on local marketing? Click here to read more details on this topic.

 
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Three Steps to Building a Loyal Customer Base

The most successful businesses in the world – large and small – have one very important thing that sets them apart from all others. That one thing is a loyal customer base. Click here to read more details on this topic.

 
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Building a Loyal Customer Base Through the Use of Data

Building a Loyal Customer Base Through the Use of Data. An increasingly mobile world means that businesses know where their customers are at any given moment. They also know what those customers are buying. In order to build a strong and lasting relationship with your customer base, you need to know what is important to them – and then give them those things. Click here to read more details on this topic.

 
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Why Data is the Key to Customer Loyalty

Why data is the key to customer loyalty. With all of the customer data available to businesses today, many marketing experts question why so many businesses fail to leverage that data. This failure is especially bewildering given the fact that more and more mobile app users report having little patience for generic messages. Read more to know why data is the key to customer loyalty.

 
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