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Articles of - Leadgen Compass

12
How to Rebound from a Shaky Sales Start

It’s a new year and you have big plans for your business. Unfortunately, it’s only the beginning of the year and sales numbers are already looking a bit shaky. So what’s a business owner or sales manager to do? Read more to know how to rebound from a shaky sales start.

 
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Marketing Automation Tools Gain Popularity Among Small Businesses

Automation tools are gaining popularity among small businesses that want to improve the efficiency of their marketing efforts. Creative templates are one such tool that help with everything from website redesign to email newsletters. Click here to read more details on this topic.

 
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Why Your Small Business Needs to Take Advantage of Marketing Templates

More and more small businesses are automating their marketing tasks in an effort to increase efficiency and drive business growth. And these businesses are reaping significant benefits from these efforts. If your business isn’t using templates as part of its email, content and social media marketing strategies, the time to start is now. Read more to know why your small business need to take advantage of marketing templates.

 
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Why Small Businesses Experience Big Benefits When Using Creative Templates

If you are looking to improve the efficiency of your marketing efforts, creative templates may be the answer. Templates allow for the automation of several marketing tasks, including website redesign, landing pages, blog posts and more. Read more to know why small businesses experience big benefits when using creative templates.

 
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What Do Customers and Prospects Really Want? Turns Out, a Good Story

Everyone likes a good story. This includes your customers and prospects. Fortunately, compelling sales stories aren’t as complicated as many people think. The key is to make them relatable, detail the struggle and resolution, and, finally, to highlight the results. Read more to know what do customers and prospects really want? turns out, a good story

 
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How to Tell Sales Stories that Really Speak to Customers and Prospects

When it comes to selling, the power of a good story is tremendous. Unfortunately, many salespeople think that good sales stories means a story about them. The fact is, however, that the stories customers want to hear are the ones that address the issues they are facing. Read more to know how to tell sales stories that really speak to customers and prospects.

 
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Sales and the Power of a Good Story

Everyone likes a good story. This includes your customers and prospects. However, if you are telling stories simply to push your product or service instead of connecting with potential customers, your tales are likely to fall flat. Read more to know sales and the power of a good story.

 
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How to Target Business Owners On Facebook

If you are B2B company you may be wondering how to target business owners on Facebook. Social media platforms are popular places to market your business – regardless of your specific industry or niche. Some of the most popular social media platforms to market your business with, Facebook, LinkedIn, and Twitter, have 214 million, 133 million, and 68 million users in the USA respectively.  Read more to know how to target business owners on facebook.

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Business Strategy and Planning Go Hand-in-Hand – But Aren’t The Same

To be successful, you need an effective business strategy and a solid business plan. And while the two are closely related – and equally important – they aren’t the same thing. Understanding the difference between strategizing and planning isn’t always easy, but if you want your business to be a success, it is absolutely necessary. Click here to read more details on this topic.

 
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The Difference Between a Strategy and a Plan

In order for long term lead generation efforts to pay off, a business needs an effective strategy and solid planning. Unfortunately, many business owners focus exclusively on planning and ignore strategy altogether. This is a common - but costly - mistake.Read more to know the difference between a strategy and a plan – and why a business needs both for long term lead generation

 
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Loss Leader Chickens, Exploding Worlds, and Book Covers – The Sales Lead Digest

The first article hits close to home because when you buy your next Costco rotisserie chicken it may be coming from our home state of Nebraska. Fremont Chickens may not catch up to..Click here to read more

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Automate Your Marketing and Pump Up Your Lead Generation

Surveys say most business-to-business companies under 50 employees don’t have a full time marketing staff. And those companies that do have a marketer on staff have them serving multiple roles including inside sales and customer service. Click here to read more details on this topic.

 

 
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Why Marketing is Critical for Manufacturing Success

Many manufacturing companies are more focused on quick sales than marketing. However, if these companies want to remain competitive, they need to develop a marketing strategy that will allow them to engage with customers for the long haul. Read more to know why marketing is critical for manufacturing success.

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Navigating the Complex World of Manufacturing Lead Generation

Maximizing each and every lead is critical to success in the competitive manufacturing industry. Supply and demand variables coupled with a longer and more complex sales cycle necessitate a specialized and well-designed approach. Click here to read more details on this topic.

 
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Why Manufacturing Companies Can’t Afford to Multi-Task When it Comes to Lead Generation

Competition for leads is increasing across all industries and manufacturing is no exception. In fact, one could argue that the manufacturing industry is even more competitive when it comes to lead generation due to the number of supply and demand variables. Read more to know why manufacturing companies can''t afford to multi-task when it comes to lead generation.

 
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