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WHY EMAIL MARKETING AND AG BUSINESSES WORK WELL TOGETHER

Is your Ag business using email marketing to reach your target audience of farmers and promote your products and services? Chances are the answer to that question is yes as it is well known that email marketing remains an extremely effective marketing technique. Read more to know why email marketing and ag businesses work well together

 
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By:   US Farm Data
IS YOUR AG BUSINESS ONBOARD WITH THE VOICE SEARCH REVOLUTION?

No matter what industry you are in, voice searches are going to impact how you do business. No longer are internet searches confined to the keyboard or even the screen. From virtual assistants to cars, voice search is almost omnipresent. So how can you make sure your Ag business can navigate this ever-evolving search landscape? Click here to read more details on this topic

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By:   US Farm Data
IS YOUR AG BUSINESS ONBOARD WITH THE VOICE SEARCH REVOLUTION?

Voice searches are here to stay. Every month, more than a billion voice searches are conducted by people looking for businesses, including Ag businesses. This trend shows no signs of slowing, either, with marketing experts predicting that by 2020 half of all internet searches will be voice searches. Click here to read more details on this topic.

 
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By:   US Farm Data
FOUR WAYS AG BUSINESSES CAN ATTRACT FARMERS USING VOICE SEARCHES

Voice searches are becoming more and more common thanks to virtual assistants such as Alexa and Google Assistant. This is as true in the agriculture industry as it is in any other. So what does that mean to those marketing to farmers? Read more to know the four ways AG businesses can attract farmers using voice searches.

 
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By:   US Farm Data
CUSTOMER LOYALTY IS HARD TO WIN BUT ALWAYS WORTH THE EFFORT

True brand loyalty is harder than ever to earn these days. However, when you consider the many ways customer loyalty pays off, there is no doubt it is worth the effort. Read more to know about customer loyalty is hard to win but always worth the effort

 
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By:   US Farm Data
THE IMPORTANCE OF CUSTOMER LOYALTY IN THE AG INDUSTRY

Many Ag businesses use promotional gimmicks or one-time special offers to obtain more customers. These tactics may boost short-term sales but do little to encourage customer loyalty. Read more to know the importance of customer loyalty in the AG industry. 

 
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By:   US Farm Data
WHY CUSTOMER RELATIONSHIPS ARE STILL CRITICAL IN THE DIGITAL AGE

Building customer loyalty is becoming more difficult than ever. This is especially true in the digital age when many consumers have given up on personalized service and resigned themselves to being nothing more than a number. Read more to know why customer relationships are still critical in the digital age.

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By:   US Farm Data
HARNESSING DATA TO DRIVE LEAD GENERATION

Reliable data has never been more available or accessible. Unfortunately, not every business has mastered the art of harnessing its data to improve lead generation efforts. If you own an Ag business and are having trouble figuring out how to use your data effectively, you are not alone.  Click here to read more on this topic.

 
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By:   US Farm Data
WHY DATA IS SO IMPORTANT TO THE SUCCESS OF A BUSINESS?

Many businesses today consider data to be nothing more than information that is captured and stored in their database. However, when used correctly, data can be the basis for many critical business functions, not the least of which is lead generation.  Read more to know why data is so important to the success of a business?

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By:   US Farm Data
THE IMPORTANCE OF DATA-DRIVEN LEAD GENERATION

When it comes to lead generation, the more data-driven, the better. This is true across all industries, including Ag.

Reliable data has never been more available, or accessible. However, unless you are able to harness your data to increase sales, it’s hardly worth having at all.  Read more to know the importance of Data-Driven lead generation.

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By:   US Farm Data
HOW TO ASK FARMERS TO WRITE TESTIMONIALS AND REVIEWS

Customer testimonials and reviews are the lifeblood of business today. Everywhere you look you will see a statistic about how they play a key role in a person’s decision to buy (or not buy) a product. Read more on how to ask farmers to write testimonials and reviews

 
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By:   US Farm Data
HOW TO USE TESTIMONIALS TO GROW YOUR BUSINESS

In today’s digital marketplace, testimonials have never been more important to the success of a business. It can be difficult, however, to know just how to obtain and use testimonials to get the most out of them. This is true in every industry, including Ag.  Read more to know about how to use testimonials to grow your business

 
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By:   US Farm Data
Using Testimonials to Promote Your Ag Business

The importance of testimonials across all industries has never been greater. The Ag industry is certainly no exception. That’s because trust and relationships are especially important to farmers, and testimonials go a long way toward helping farmers get to know and trust your brand. Read More....

 
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By:   US Farm Data
Is Your Ag Marketing Campaign a Success?

The first step in measuring the success of a particular marketing campaign is to decide what you want to track in the first place. While you may be looking to do a variety of things with your marketing campaign, usually one goal is paramount.

https://www.cmo.com/features/articles/2017/6/29/one-size-doesnt-fit-all-when-measuring-marketing-success.html#gs.sbN0AqA

A marketing campaign’s return on investment as a metric suggests that all communication will directly contribute to sales return. The fact is, however, that value comes in all different shapes and sizes.

https://www.inc.com/jon-miller/marketing-metrics-for-success.html

There are hundreds of inbound marketing metrics to choose from and all of them add some type of value. Keep in mind, however, that it is important that you measure results, not just activity.

https://maximizesocialbusiness.com/6-content-marketing-metrics-you-cant-afford-to-ignore-35072/

While the metrics you track will depend on the goals of your project or campaign, there are a few metrics you should never ignore.

 

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By:   US Farm Data
Measuring the Success of Your Ag Marketing Campaigns

Determining the effectiveness of a marketing campaign can be difficult. This is especially true when marketing to farmers.

 

When marketing to farmers, it is critical to develop a sense of trust that leads to long-term partnerships. This can take time and a variety of strategies.

 

The first step in measuring the success of a particular campaign is to decide what you want to track in the first place. While you may be looking to do a variety of things with your marketing campaign, usually one goal is paramount. Here are some examples of what you may want to track:

 

  • A rise in website traffic
  • Number of leads entering your sales pipeline
  • Increased brand awareness

 

Of course, you can’t know where you are going if you don’t know where you are. For example, how many customers or prospects visit your website in a specific period of time or the number of leads you see in a typical week. Goals such as an increase in brand awareness are more complicated to measure and may require a marketing analysis.

 

Next, you must decide how frequently you will collect data. Keep in mind that marketing measurement is seldom a one-time event. Instead you need to commit to measuring results over the long term so that you can identify patterns that appear over time. Creating a basic dashboard or even outsourcing this to an agricultural data marketing firm like US Farm Data is often the best way to make sure data is collected and stored correctly. You also will want to periodically update relevant team members on the status of your findings.

 

Finally, and most importantly, you need to turn the insights you have gained over time into actions. The best way to do this is by using a content scoring system. Doing so will allow you to get a quick view of the benefit or benefits of each marketing technique and move forward based on these findings.

 

Once you have moved forward based on your findings, it’s time to do it all again. Thankfully you will not be required to start from scratch but you will need to periodically go back and make adjustments based on what you have learned over time. Remember, marketing is a work in progress and the only way to achieve the best results is to always be looking for new ways to improve your strategies.

 

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By:   US Farm Data
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