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Are Cold Plunge Baths Effective?

Many athletes tout the benefits of taking a cold plunge bath following a strenuous athletic event or grueling workout.  But what are the actual benefits of this recovery method?  Most people who are exhausted after punishing physical exertion probably prefer sliding into a warm bath but coaches and athletes say cold plunge therapy shortens recovery times and is the best option.

The premise behind cold plunge therapy is that when your body is put through intense physical exertion ... More...

Are You an Ag Marketer or Just Marketing to Farmers?

Agricultural marketing brings with it unique challenges that you might not encounter when marketing to other industries.  These challenges arise from the fact that farming is neither exclusively a lifestyle nor a business.  Instead, it’s an ever-evolving combination of both.  A true ag marketer understands these challenges and rises to meet them.

The agriculture industry deals with significantly more “unknowns” than other industries.  These include a volatile marketplace that ca ... More...

By:   US Farm Data
Are Your Lead Generation Efforts Failing to Produce Results?

Nothing is more disappointing than working hard to develop a lead generation program only to be rewarded with few, low-quality leads, poor appointment setting results, and a lack of closed sales. If your lead generation efforts have failed to meet your expectations, the first thing you need to do is identify what mistakes you are making and work to correct those mistakes. Fortunately, this is not difficult to do. ... More...

Appointment Setting Skills Help Keep the Sales Funnel Full

Appointment setting probably isn’t on your list of favorite things to do as a salesperson. Unfortunately, it is an important part of the sales process and necessary to keep the sales funnel full.

When approaching appointment setting calls, remember that time is money. While appointment setting can be an arduous task, if you succeed at getting an appointment set, a large part of your selling work is done ... More...

Ag Investment Sector is Booming

A new report, Crop Farming 2030 – The Reinvention of the Sector states that one of the most influential trends affecting farming practices through 2030 will be the use of precision farming. According to this report, 60 percent of farmers interviewed for this study say they believe that precision farming will become widely adopted by 2030.

Experts and farmers alike believe that this spread of technology will be aided by the increased use of sensors, software, and wireless co ... More...

By:   US Farm Data
A Short History of Haymaking

Haymaking has been a chore for the farmer almost as long as there have been farmers. And while today’s modern machinery and weather prognostication allows for much simpler and faster haymaking, that wasn’t always the case.

In the 17th and 18th centuries, haymaking was a very cumbersome task with little output because the act of actually harvesting the hay was a process that relied solely on the hands of the farmer, or, if lucky, crude tools. Eventually, seeds w ... More...

Avoiding the Pitfalls of Outbound Lead Generation Telemarketing Campaigns

In a perfect world, inbound lead generation would always keep your company’s sales funnel full. However, there are times when outbound calling is necessary to drive leads and identify new prospects.

A successful outbound telemarketing campaign is no easy endeavor and many companies simply don’t have the time, resources or expertise to undertake such a campaign. If you have attempted an outbound telemarketing campaign in the past and it wasn’t successful, or if you plan to execute on ... More...

All Leads are Not Created Equal

The best way to get more out of your marketing and sales efforts is by understanding the relationship between marketing qualified leads and sales qualified leads. Not all leads are created equal, and even subtle differences between them can lead to big differences in your conversion rates.

Marketing Qualified Leads vs. Sales Qualified Leads

Marketing qualified leads (MQL) and sales qualified leads (SQL) are often discussed in the world of business, yet sel ... More...

Alfalfa vs. Grass: What’s a Horse Owner to Do?

Ask any horse owner what they feed their horses and you will likely get a variety of answers. Some horse owners swear by grass, others by alfalfa and still others believe in a combination of the two.

There is no easy—or right answer—to which hay is best for horses. Much of it depends on the age, breed and activity level of the horse in question. Alfalfa hay has a higher protein content so it is a good choice for hard working horses but may be too rich for an older, less active h ... More...

A Brief History of Fodder

People have been raising livestock for centuries, so it would only make sense that the methods used to feed livestock have evolved over a vast swath of time. And, in the case of fodder, this is the case. Fodder, food harvested and stored specifically for animal consumption, is a clear step up from forage, food that livestock graze while it is still in the ground, in terms of time and resources. Forage is a very simple and intuitive method for feeding animals (this is not to say that it is ... More...

Avoiding Hay Fires

A hay fire is a disaster that no one wants to encounter. Hay fires can injure or kill livestock, destroy buildings and other farming supplies and are a huge financial burden. The best way to prevent these headaches is to take steps to avoid hay fires. The prospect of a hay fire may be intimidating, but stopping them from happening in the first place is a fairly easy task.

The primary cause of hay fires is hay that is too moist. This might seem to be the opposite of what one expe ... More...

Adjusting to a Summer Decline in Forage Production

Oftentimes, forage experiences a decline in production during the summer months. Changes in temperature, humidity and precipitation can be particularly troublesome. Government regulations stipulate that pasture must be grazed for a minimum of 120 days. Usually, especially in places with colder winters, this grazing occurs between the end of spring and the beginning of autumn. Therefore, this production decrease sometimes found in June, July and August is particularly worrisome. However, us ... More...

Agricultural Trends to Watch in 2018

The New Year is upon us. When it comes to the world of agriculture—just like the weather—it’s hard to predict the future but it’s still fun to do.


By:   US Farm Data
Are Promotional Products Still Relevant in the Digital Age?

Marketing to farmers requires a high-tech approach. Any agricultural business who doesn’t believe this to be true probably won’t be in business for too long. Let’s face it, farmers are expected to feed 9.6 billion people by 2050, they are well aware that technology is going to play a huge part in that undertaking.


Not only are farmers connected via smart phones and tablets while out in the fields or in their offices, they also are helping to trigger a new age of dig ... More...

By:   US Farm Data
Almost Half of B2B Companies are Falling Behind in Mobile Marketing

According to Google, roughly 50 percent of all B2B queries today are made on smartphones. And that number is growing. In spite of this fact, almost half of all B2B companies say they have not made a significant investment in mobile marketing. So what gives?



By:   GoLeads
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