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Articles of - Goleads

Six Ways to Create an Exceptional Newsletter for Your Business

Newsletters are an excellent way to help your business connect with customers and prospects. While newsletters can take some time and effort to create, they are definitely worth the effort.  Click here to read more on this topic.

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By:   GoLeads
How to Get Visitors to Linger on Your Website

Every small business wants more traffic to its website. However, small businesses also know the importance of getting those visitors to remain on that website for as long as possible. Read more to know how to get visitors to linger on your website.

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By:   GoLeads
How Small Businesses Can Increase Website Traffic

From content creation to SEO to social media, there are several ways to drive traffic to your website. It is important to understand, however, that not all of these tactics work for every business. Finding the right tactics for your business involves some trial and error along with a solid understanding of each tactic.  Read more to know  how small businesses can increase website traffic.



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By:   GoLeads
Five Ways Small Businesses Can Increase Website Traffic

If you are a small business owner, it is important that you have a user-friendly and visually pleasing website. However, no matter how much you have invested in your website, it is useless without traffic.  Read more to know the five ways small businesss can increase website traffic.

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By:   GoLeads

Growing your business is an exciting process. It’s also a difficult one. The key is to know what you do and don’t need to do.

The fact is, mistakes will be made when it comes to marketing your business. After all, sometimes things just come out of left field and cause you to stumble. The key is to learn as much as you can from those mistakes and move forward.  Read more to know about tips to grow your business




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By:   GoLeads

There are a million ways to market your business. Some are good, some not so good and some just plain bad. And while it is inevitable that mistakes will be made along the way, it is important that you are always improving your efforts to market your business while learning from past mistakes.Read More to know about How to best market your business

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By:   GoLeads

Marketing your small business is no easy task. This is especially true in light of the fact that small businesses usually have small marketing budgets. 

Mistakes are an inevitable part of marketing (and anything, really). After all, we’re all human. However, some mistakes are much harder to bounce back from than others. So what marketing mistakes are the costliest to a small business trying to get the word out about their products or services? Read on to learn about the biggest pitfalls of small business marketing. Read More....

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By:   GoLeads
How to Improve Conversion Rates

Nothing is more gratifying than having a large number of people visit your website. On the other hand, nothing is more frustrating than having so few of those visitors convert. If this is happening to you, don’t wait to do all that you can to reverse this troubling trend.

Without compelling landing pages, customers and prospects are going to be less likely to convert. But before you can create a compelling landing page, you need to know what makes a landing page stand out.

If you want to convert more visitors to your website, it’s important to get inside the head of those visitors. In other words, become familiar with the psychological principles that help to increase website conversion.

Blog posts are a great way to increase conversions. But to get results, you have to make sure you are crafting the type of blog posts that convert.

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By:   GoLeads
Why Are Some Websites Better at Sales Conversions Than Others?

Nothing is more frustrating for a business owner than to attract countless visitors to their website yet fail to convert those visitors. Thankfully, there are ways to improve your conversion rate.

Of course, the only way to solve a problem is to acknowledge that problem. In the case of low conversion rates, you need to pinpoint what causes a visitor to decide not to press the buy button. Chances are it comes down to one of three reasons.

Reason #1: Trust

It is hard to hear that people don’t trust your brand. However, it should help to know that it is difficult for people to trust a brand until they really get to know that brand. In other words, it takes time to build trust. In order to speed up the process, you need to let prospects get to know you. Testimonials are a great way to do this because they allow people to hear stories from real people on how they benefitted from a product or service you provide.

Reason #2: Value

You know you offer real value but if visitors to your website don’t convert, it’s likely they aren’t getting the message. So, what’s the problem? Chances are you aren’t communicating your true value. Sometimes it can be difficult to take an objective view of your own copy. In such cases, it pays to outsource your writing or editing duties. Remember your copy needs to let readers know why your product or service will make their life easier or more profitable.

Reason #3: Experience

Trust and value are reasons people make purchases from a website. The sad fact it, however, that many times they do trust you and do believe you offer value but your website is just too complicated. If your website is difficult to navigate, few people are going to spend the time to figure it out—no matter how much they want to. In today’s digital world, there is always another place to turn. Ease of checkout, therefore, is one of the key components when it comes to converting customers. Not only do you need to give people the products and services they want, you need to make getting those things a simple process.

If you are seeing a significant number of visitors to your website but few conversions, it’s time to figure out why. After all, you invest a lot in your website so it is important to see a healthy return on that investment!


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By:   GoLeads
What is the State of Your Content Marketing?

When it comes to content marketing, maintaining the status quo means you are falling behind. Let’s face it, it can be tiresome pushing out content—especially when you have been doing it for a while. But if you want your business to succeed, you can never take your foot off the content marketing pedal.

The Harvard Business Review’s article, 4 Ways to Improve Your Content Marketing, offers solid insight into the state of content marketing today. It also talks about some of the pitfalls of content marketing and how to avoid them.

Here are some highlights from the article:

  1. Today’s buyers aren’t moving through the traditional sales funnel as they did in the past. Content must reflect this new journey.
  2. Mobile is important but don’t go overboard.
  3. Focusing on specific days and times to send content is a waste of time.
  4. Different prospects prefer different types of content.

If your content marketing could use an overhaul, GoLeads is here to help. We’ll work with you to make sure you are producing the best content out there and ensure that this content gets to the customers and prospects you are trying to reach.

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By:   GoLeads
Are You Reaping the Many Benefits of Content Marketing?

Content marketing is the name of the game these days. One of its many benefits is its versatility. So the question you need to ask yourself is whether you are taking advantage of all that content marketing can do for your business.

Content marketing is becoming more and more popular but that doesn’t mean it is getting any easier. In fact, just the opposite is true. Marketers need to get more savvy at creating content that captures and keeps the attention of their target audience.

You want the most traffic and conversions from your content. You also want to stand out from the competition. Is it tough? Yes! Is it possible? Absolutely!

Content marketing can be used in myriad ways. However, that doesn’t mean anything goes. If you aren’t seeing results, chances are you are making one of some fairly common content marketing mistakes.


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By:   GoLeads
Is it Time to Up Your Content Marketing Game?

It’s been said (probably millions of times) that if you aren’t moving forward, you are falling behind. This expression is so popular because it is so true. And it goes for almost everything in life and in business—including content marketing.


Even if you are satisfied with your content marketing efforts, you need to continue to improve on those efforts or your content’s ability to make an impact will diminish. Of course, this is easier said than done and it can be difficult to know how to continue to up your content game. No worries, we’ve got some ideas to help you do just that!


1.      Engage with those who read your content. Posting content is just the first step in content marketing. The real payoff comes when you are able to engage with the people reading it. If someone leaves a comment, begin a conversation that encourages a back and forth with the person who initially commented on the piece and keep in mind the many others that will be reading the exchange.

2.      Don’t rely on news-based content. Sure, you need to keep up with trends in your industry but don’t neglect to post content that stays relevant for long periods of time, as well. It is this type of content that often pays off the most.

3.      Be a master of reinvention. Just as there is no need to reinvent the wheel, there is no need to reinvent your content. It is a good idea to update and refresh it, though. Some examples would be to write follow-ups or post the same piece of content to different channels.

4.      Always have an objective. Every piece of your content needs to have an objective. Looking to generate leads? Want to be seen as a thought leader? The true definition of great content is that it helps a business reach a particular goal.

5.      Find the answers your audience is looking for. If you get asked a question that there seems to be no answer for, find it. In other words, do your own research. So much of content these days comes from citing research or studies. Make yours stand out by doing some original research of your own.


Content marketing offers endless opportunities to market your business. Unfortunately, it is easy to get into a rut and keep doing things the same way over and over. One of the beauties of content marketing is its versatility. Make an impact by capitalizing on this fact.

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By:   GoLeads
How to Get Your Emails Opened and Read

Email lists are an outstanding way to grow your business and can lead to sales conversions. Sending emails to prospects also can help to build relationships. But emails can fall flat, as well, leading to a great deal of frustration, not to mention wasted time and resources.


If your emails aren’t getting the response you had hoped, you are probably wondering why. An article in Business Insider, 5 Reasons Your Email Didn’t Get a Response—and How to Make Sure It Does, might help to give you some insight. It lists some of the reasons people don’t respond to emails, including these common ones:


  1. They are too vague
  2. They are really long (or too short)
  3. They are generic


If you are looking to send emails that get opened and convert, GoLeads can help. Give us a call at 402-334-1824.


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By:   GoLeads
Sending a Prospect an Initial Email? Make the First Impression a Lasting One!

Sending an email to a prospect for the first time can go a long way toward cementing your relationship. Unfortunately, that can mean they think a lot of your business—or not much at all. Worse yet, you may never know what rubbed a prospect the wrong way or caused that prospect to hit the delete button.

If your prospecting emails aren’t getting the results you had hoped for, you’re not alone. But before you give up on prospecting emails, you may want to put yourself in the place of the people you are emailing.

Sometimes the worst thing about not getting a response to a sales email is not knowing why. Chances are it comes down to a few common mistakes.

Even if you have had bad luck with cold emailing, they really can work. If only there was a step-by-step guide to writing these types of emails.

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By:   GoLeads
Three Things Every Initial Email to Prospects Must Include

Have a new email list of sales leads you are ready to approach? Great. Email lists are an outstanding way to grow your business. When done correctly, emails can be an incredible boon to your business.

However, before you send any emails out, it is important that you make sure you don’t jeopardize these new relationships (and potential customers) by failing to include some important items in your email. After all, first impressions are often lasting impressions, and this is especially true in the marketing world.

Your first email should set the stage for all of your emails going forward and will play a large role in whether or not individuals will decide to opt into your subscriber list. Keep in mind that the first email an individual receives from a business will be the one most likely to be opened so it really is your best chance to connect with prospects.

So now that you know how important these emails are, it’s time to talk about what they need to include.


  1. A healthy dose of appreciation. No one is forced to open an email so the fact that someone did means they deserve a hefty thank you. And not a generic thank you. You need to thank the individual by name. You may be surprised at how such a simple gesture can have such a huge impact on building a relationship.
  2. Something in return. If you ask someone to agree to receive future emails, make sure that person gets something worthwhile in return, such as a whitepaper or a coupon code. If you don’t offer something of value, a prospect will most likely decide that future emails from you won’t offer anything of value, either.
  3. An opportunity to mine some data. Your first email should allow you to learn something about your target audience. Consider a brief survey that allows people to tell you what they are looking for from your business. You also should include questions that gives you an idea of how often they are comfortable receiving emails. Once you have this information make sure that you use it. Nothing is more frustrating to a prospect than when they tell you what they want and you ignore it.


Your welcome email is one of the most important things you will ever send to prospects. Don’t waste the opportunity by failing to include the things that matter most.


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By:   GoLeads
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