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How to Personally Connect with Customers in a Digital World

Being able to personally connect with customers is critical to convert sales. Unfortunately, in today’s digital world, many salespeople are increasingly uncomfortable engaging one-on-one with the very people they want to sell to. Read more to know how to personally connect with customers in a digital world.

 
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By:   GoLeads
How to Make Sure Customers Know How Much You Care About Them

Do you try to make sure customers know how much you care about them – not just their business? If you don’t, you are in danger of sacrificing brand loyalty. You also are likely to have a difficult time establishing strong, long-lasting customer relationships. Read more to know how to make sure customers know how much you care about them.

 
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By:   GoLeads
‘Tis the Season for Business Gift Giving!

The holiday season is in full swing and many business owners are in search of appropriate gifts for clients to let them know that they appreciate their loyalty. While the thought of giving business gifts can be stressful, it doesn’t have to be. The key is to stay within a budget and keep in mind some simple rules of business gift-giving etiquette. Click here to read more details on this topic.

 
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By:   GoLeads
Holiday Marketing Tips for your Small Business

The most wonderful time of the year is quickly approaching. For small businesses, however, it is one full of fierce competition. If you are looking to get your business noticed in a crowded – albeit festive – marketplace, there is no time to waste! Click here to read more details on this topic.

 
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By:   GoLeads
The Importance of Holiday Marketing For Your Business

Having some form of holiday marketing for your business is almost always a good idea. However, it is important that you don’t go overboard. If you do, your customers and prospects are likely to tune you out. Click here to read more details on this topic.

 
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By:   GoLeads
Five Holiday Marketing Ideas To Stand Out Among the Competition

The holidays are just around the corner. This means business owners are set to incorporate seasonal themes into their marketing mix. While this works well for B2C companies, it can be challenging to find holiday marketing ideas for B2B companies. Read more to know five holiday marketing ideas to stand out among the competition.

 
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By:   GoLeads
Automate Your Marketing and Pump Up Your Lead Generation

Surveys say most business-to-business companies under 50 employees don’t have a full time marketing staff. And those companies that do have a marketer on staff have them serving multiple roles including inside sales and customer service. Click here to read more details on this topic.

 
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By:   GoLeads
How Much Do You Need to Invest in Marketing Your Small Business?

Some small businesses with limited funding view marketing as a low priority. The truth is, marketing is not just an outlay of capital – it’s an investment back into your company. Read more to know how much do you need to invest in marketing your small business?

 
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By:   GoLeads
Why Putting Marketing on Hold is Always a Mistake

Many small businesses put off marketing because it seems like something they can wait to invest in. The truth is, the longer small businesses wait to market their business, the longer they will find themselves stuck in a continuing cycle of struggling to make ends meet.  Read More to know why putting marketing on hold is always a mistake.

 
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By:   GoLeads
Marketing for Small Business is an Investment Not an Expense

Marketing for a small business is tough. Competition is getting fiercer and technology is evolving at a dizzying rate. For small business owners on tight budgets, spending money on marketing often seems to make little financial sense. Click here to read more details on this topic.

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By:   GoLeads
Putting Artificial Intelligence to Work for Your Small Business

A recent survey of CEOs from small and medium-sized businesses found that almost 30% of these CEOs believe that artificial intelligence (AI) will have the greatest impact on their business in the next year. In the meantime, AI is already having a significant effect. Click here to read more details on this topic.

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By:   GoLeads
Small Businesses Harness the Power of Artificial Intelligence

Artificial Intelligence (AI) once seemed only within reach of big businesses and multi-national companies but that is no longer the case. Today, small businesses are ready and more than able to harness the power of this new technology and reap its many benefits. Click here to read more details on this topic.

 
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By:   GoLeads
Artificial Intelligence and What it Means for Small Businesses

In the past, the use of artificial intelligence (AI) often seemed woefully out of reach for many small businesses. Today, however, small business owners cannot afford to ignore the power of this technology. Read more to know about artificial intelligence and what it means for small businesses.

 
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By:   GoLeads
In the Age of Digital Marketing, Customer Loyalty Depends on Trust

If you are one of the many small businesses struggling to parlay your digital marketing into customer retention, it may come down to one single issue: Trust. While consumers today are more likely to try something new (read: another brand), trust is one of the most important reasons they will remain loyal to a business. Click here to read more details on this topic.

 
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By:   GoLeads
How to Make Digital Marketing the Key to Customer Retention

The key to the success of any small business is retaining customers. Surprisingly, however, only a very small percentage of small business owners are using a digital marketing strategy to retain customers. This is unfortunate since customer retention is what digital marketing is all about. Read more to know how to make digital marketing the key to customer retention.

 
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By:   GoLeads
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