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Growing a Database Through Email Marketing

The database of most businesses deteriorates about 25 percent a year. In other words, if you aren’t creating content to re-engage your target audience, the ability to leverage your brand shrinks significantly. That’s why having a strong content strategy is so important. Read more to know about growing a database through email marketing.

 
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By:   GoLeads
When it Comes to Optimizing Content for Voice Searches, Less is Often More

By 2020, half of all searches are expected to be performed without a screen but simply by voice. Unfortunately, there is a lot about voice searches that we still don’t know. That’s because voice search is still evolving. Click here to read more details on this topic.

 
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By:   GoLeads
Why Voice Searches are the Next Big Thing

It is estimated that a billion voice searches are taking place every single month. And that’s just the beginning. Marketing experts predict that by 2020, half of all searches will be performed simply through voice. Read more to know why voice searches are the next big thing

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By:   GoLeads
How to Best Optimize Your Content for Voice Searches

Marketing experts predict that by 2020, half of all searches will be performed without a screen but instead through voice. While pretty incredible, it isn’t really unexpected when you consider the popularity of virtual assistants such as Alexa and Google Assistant. Read more to know how to optimize your content for voice searches.

 
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By:   GoLeads
How to Create a Newsletter People Want to Open

If you are wondering if your business needs a newsletter, you are asking the wrong question. Instead you need to ask yourself how to make sure your newsletter is one people will open. Read more know how to create a newsletter people want to open.

 
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By:   GoLeads
All the Ways a Newsletter Can Benefit Your Business

Newsletters can take a lot of time and effort to produce, leading many businesses to wonder if they are really worth the effort. The answer to that question is a resounding yes. Newsletters increase brand awareness, convert sales, help to grow a business’s database and much more. Click here to know all the ways a newsletter can benefit your business.

 
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By:   GoLeads
Six Ways to Create an Exceptional Newsletter for Your Business

Newsletters are an excellent way to help your business connect with customers and prospects. While newsletters can take some time and effort to create, they are definitely worth the effort.  Click here to read more on this topic.

 
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By:   GoLeads
How to Get Visitors to Linger on Your Website

Every small business wants more traffic to its website. However, small businesses also know the importance of getting those visitors to remain on that website for as long as possible. Read more to know how to get visitors to linger on your website.

 
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By:   GoLeads
How Small Businesses Can Increase Website Traffic

From content creation to SEO to social media, there are several ways to drive traffic to your website. It is important to understand, however, that not all of these tactics work for every business. Finding the right tactics for your business involves some trial and error along with a solid understanding of each tactic.  Read more to know  how small businesses can increase website traffic.

 

 

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By:   GoLeads
Five Ways Small Businesses Can Increase Website Traffic

If you are a small business owner, it is important that you have a user-friendly and visually pleasing website. However, no matter how much you have invested in your website, it is useless without traffic.  Read more to know the five ways small businesss can increase website traffic.

 
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By:   GoLeads
TIP TO GROW YOUR BUSINESS

Growing your business is an exciting process. It’s also a difficult one. The key is to know what you do and don’t need to do.

The fact is, mistakes will be made when it comes to marketing your business. After all, sometimes things just come out of left field and cause you to stumble. The key is to learn as much as you can from those mistakes and move forward.  Read more to know about tips to grow your business

 

 

 

 
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By:   GoLeads
HOW TO BEST MARKET YOUR BUSINESS

There are a million ways to market your business. Some are good, some not so good and some just plain bad. And while it is inevitable that mistakes will be made along the way, it is important that you are always improving your efforts to market your business while learning from past mistakes.Read More to know about How to best market your business

 
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By:   GoLeads
FOUR MARKETING MISTAKES SMALL BUSINESSES CANNOT AFFORD TO MAKE

Marketing your small business is no easy task. This is especially true in light of the fact that small businesses usually have small marketing budgets. 

Mistakes are an inevitable part of marketing (and anything, really). After all, we’re all human. However, some mistakes are much harder to bounce back from than others. So what marketing mistakes are the costliest to a small business trying to get the word out about their products or services? Read on to learn about the biggest pitfalls of small business marketing. Read More....

 
 
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By:   GoLeads
How to Improve Conversion Rates

Nothing is more gratifying than having a large number of people visit your website. On the other hand, nothing is more frustrating than having so few of those visitors convert. If this is happening to you, don’t wait to do all that you can to reverse this troubling trend.

https://www.business.com/articles/increase-landing-page-conversion-rate/

Without compelling landing pages, customers and prospects are going to be less likely to convert. But before you can create a compelling landing page, you need to know what makes a landing page stand out.

https://www.digitalcommerce360.com/2018/06/14/3-psychology-principles-that-can-increase-website-conversion/

If you want to convert more visitors to your website, it’s important to get inside the head of those visitors. In other words, become familiar with the psychological principles that help to increase website conversion.

https://www.business2community.com/blogging/how-to-write-a-blog-post-that-converts-02082299

Blog posts are a great way to increase conversions. But to get results, you have to make sure you are crafting the type of blog posts that convert.

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By:   GoLeads
Why Are Some Websites Better at Sales Conversions Than Others?

Nothing is more frustrating for a business owner than to attract countless visitors to their website yet fail to convert those visitors. Thankfully, there are ways to improve your conversion rate.

Of course, the only way to solve a problem is to acknowledge that problem. In the case of low conversion rates, you need to pinpoint what causes a visitor to decide not to press the buy button. Chances are it comes down to one of three reasons.

Reason #1: Trust

It is hard to hear that people don’t trust your brand. However, it should help to know that it is difficult for people to trust a brand until they really get to know that brand. In other words, it takes time to build trust. In order to speed up the process, you need to let prospects get to know you. Testimonials are a great way to do this because they allow people to hear stories from real people on how they benefitted from a product or service you provide.

Reason #2: Value

You know you offer real value but if visitors to your website don’t convert, it’s likely they aren’t getting the message. So, what’s the problem? Chances are you aren’t communicating your true value. Sometimes it can be difficult to take an objective view of your own copy. In such cases, it pays to outsource your writing or editing duties. Remember your copy needs to let readers know why your product or service will make their life easier or more profitable.

Reason #3: Experience

Trust and value are reasons people make purchases from a website. The sad fact it, however, that many times they do trust you and do believe you offer value but your website is just too complicated. If your website is difficult to navigate, few people are going to spend the time to figure it out—no matter how much they want to. In today’s digital world, there is always another place to turn. Ease of checkout, therefore, is one of the key components when it comes to converting customers. Not only do you need to give people the products and services they want, you need to make getting those things a simple process.

If you are seeing a significant number of visitors to your website but few conversions, it’s time to figure out why. After all, you invest a lot in your website so it is important to see a healthy return on that investment!

 

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By:   GoLeads
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