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Having a Content Strategy is Vital to Content Marketing

 

For many large companies and global brands, content marketing is an indisputable focus.  It’s not simply reworking your sales and marketing collateral to drive customer interest, but it’s creating and publishing the right content for your target audience.  The “right” content is personalized, informative and entertaining to effectively build a relationship with your customer.

Establishing a content strategy can be outlined by answering a few basic questions.  Questions such as whom are you trying to reach?  What are your content goals?  What about customer retention and upselling?  What are your primary concerns?  Once these questions are answered and you understand what your content purposes are, you can now begin to leverage your content as a means to engage, build and retain customer loyalty.

A few things to keep in mind and to practice – Keep your content authentic and don’t focus on the sale.  Your customers get inundated with sales pitches all the time.  Stand out by offering informative and useful information.  Your prospects and customers will appreciate you educating them instead of just selling them.

Use variety and frequency to keep your content fresh, relevant and meaningful.  Providing a variety of content such as text, images, and videos across a wide range of topics keeps consumers coming back for more.  Don’t just simply focus on one or two topics.  As long as there is brand relevance, consumers will continue to be engaged and interested.

For many brands and companies that are struggling to get their content marketing headed in the right direction, my find it worthwhile to hire a third-party to aid in the creation and curation of fresh content.  Whether you decide to get some help or to go it alone, simply remember to keep your content relevant, authentic and fresh to engage customers and build loyalty.

Posted By: GoLeads

Posted on: 01/17/2013
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