Generating leads, especially insurance leads, is always a difficult and tedious task, especially in today’s increasingly competitive landscape. Finding good prospects in an ongoing basis is one of the most challenging aspects of an insurance agent. After you’ve picked through the low-lying fruit of friends and family, knowing where to go from there isn’t always easy.
It is possible, however, to get good leads and prospects and keep them flowing in. If you’re not sure where to go or what to do, or if you’re out of ideas, consider the following tips:
Purchase high-quality insurance leads from a reputable company with a long track record and history of success. If possible, you might try to find prequalified and targeted leads, too, which can dramatically help increase your closing rates.
Cost is a factor in every business, so whether you’re looking for consumer leads or insurance leads, sometimes it makes sense to partner with an associate. Especially in the insurance business where there are so many independent agents, it makes sense to pool financial resources and leverage your buying power, as you can buy leads in bulk. The more you buy, typically the lower the price per lead. This is a great option when trying to keep your costs as low as possible.
Social media is the standard for business now and you can establish yourself as an authority figure in your industry via LinkedIn, Facebook, and other outlets, through a little bit of time and effort. Conduct research, surveys and polls, as well as provide education through your content. These establish your credibility and expertise. The more people see you as an authority, the more they’ll trust you, and you’re odds of gaining new customers will increase.
A great way to inexpensively get insurance leads and business leads is by joining a local networking organization or group. Share business contacts with member businesses through these professional organizations. Sometimes there’ a minimal fee to join, while others are free. Don’t pass up these opportunities, as they can pay huge dividends in the future.
No matter if you're in a slump and need qualified prospects, you want to keep a steady flow of qualified insurance leads coming through your door, don’t lose faith. Put some or all of these tips to use and you’ll see your business flourish. Enjoy your career in sales and keep prospecting!