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The Key to Successful B2B Prospecting

If you are looking to improve your B2B sales prospecting, you are not alone. Sales prospecting is an oft-dreaded but critical task to fuel sales conversions. Click to know in detail.

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Why an Accurate Definition of a Sales Qualified Lead is So Important

The definition of a sales qualified lead (SQL) is more important than most people – including those working in sales and marketing – may realize. Why? Because defining what constitutes a SQL goes a long way toward allowing for accurate sales forecasts. Click to read more about Accurate Definition of a Sales Qualified Lead.

 

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When it Comes to Leads, Less is More

When it comes to leads, sometimes less really is more. Unfortunately, many marketers can’t wrap their minds around this fact. Click here to read more details on this topic.

 
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When it Comes to Lead Generation, Less is More

Lead generation is the lifeblood of any business. Everyone knows that. It’s why businesses are furiously writing content, keeping active on social media and doing all they can to connect with prospects. Click here to read more details on this topic.

 
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The Importance of Data Driven Marketing

Data is at the core of any successful marketing campaign. That includes content marketing, email marketing, telemarketing and any other type of marketing. Read more to know about the importance of data driven marketing.

 
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How and Why You Need to Measure the Performance of a Marketing Campaign

Performance metrics are critical to the success of any marketing campaign. Without them, you will never know what elements are working and what ones need to be tweaked. Unfortunately, knowing which metrics to use is often more difficult than measuring the metrics in the first place. Click here to know how and why you need to measure the performance of a marketing campaign.

 
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Performance Metrics for Outbound Sales Calls

So what are the most important metrics to gauge when it comes to determining the success of your outbound calling efforts? Read on to find out. Read more to know about the performance metrics for outbound sales calls.

 
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How to Create New Revenue Opportunities with Existing Customers

If you are looking to grow your business, you need to consider how you can open up new sales opportunities with current customers. While most business owners know that it’s easier and more cost-effective to retain existing customers than acquire news ones, many businesses today still focus more on new customer acquisition. Read more to know how to create new revenue opportunities with existing customers.

 
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Cross-Selling and Upselling Provide Effective Means of Revenue Growth

Two of the best ways to increase revenue are through cross-selling and upselling to current customers. Without a clearly defined strategy, however, neither of these methods will work. Thankfully, there have never been more ways for you to meet your goals when it comes to cross-selling and upselling. Click here to read more details on this topic.

 
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HOW TO INCREASE SALES THROUGH CROSS-SELLING AND UPSELLING

First, here is a brief explanation of each of these methods: Cross-selling means selling a different product or service to an existing customer. For example, if you own a hair salon, you can offer anyone who comes in for a haircut during a particular time period a discount on a bottle of shampoo. Upselling is when you offer a higher level of service, or more valuable product, to a current customer. An airline who upgrades a passenger to first-class for a discounted price would be an example. Read more to know how to increase sales through cross-selling and upselling.

 
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HOW TO JUMP START YOUR APPOINTMENT SETTING PROCESS

Appointment setting is the best way to increase sales and poise your company for growth. Unfortunately, the appointment setting process can be challenging and not everyone feels comfortable performing this important task. Read more to know how to jump start your appointment setting process.

 
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THE ART OF APPOINTMENT SETTING

The best appointment setters generate leads, make cold calls and schedule appointments. But not all appointment setters are created equal. If you are struggling to set the amount and type of appointments that lead to sales conversions, it may be time to look at outsourcing these tasks. After all, the success of your business depends on it. Click here to read more details on this topic.

 
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FOUR QUESTIONS TO ASK BEFORE CHOOSING AN APPOINTMENT SETTING FIRM

If you want to grow your business, then appointment setting has to be a part of your overall marketing strategy. The best appointment setters generate leads, make cold calls and schedule appointments. Most importantly, they perform all these vital tasks while allowing business owners to concentrate on providing the highest quality products and services. Click here to read more details on this topic.

 
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WHY TELEPHONE SURVEYS REMAIN IMPORTANT TO A COMPANY’S SUCCESS

Telephone Surveys are critical to the health of your brand and your business. These surveys allow you to gather valuable information about how your customers view your business. They also help you to understand what you are doing right and what you need to improve on. Read more to know why telephone surveys remain important to a company''s success.

 
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HOW CUSTOMER SURVEYS BENEFIT BUSINESSES

No matter how thriving your business, it is important to keep your finger on the pulse of your customers. What are you doing that they like? What could you do better? All these questions are critical to keeping your business healthy and thriving. That’s because they show trends that you can use to improve your products or services across the board. Read more to know how customer surveys benefit businesses.

 
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