Technology has changed almost every aspect of running a business. One way many businesses are leveraging technology to improve their day-to-day operations is by using a virtual assistant. Read more to know why hiring a virtual assistant makes a good business sense.

Today, many sales prospects check out a company’s product or service online and then call that company to learn more. These calls, or inbound leads, require a different approach than outbound leads. Click here to read more details on this topic.

More and more people today are checking out a product or service online and then calling a business to learn more. As a result, it is essential that inbound calls driven by online engagement are able to capture useful information about leads as well as convert sales. Unfortunately, a rise in technology means a lot of businesses are out of practice when it comes to driving sales conversions over the phone. Read more to know why talking to customers on the phone is still important –and how to do it right

In today’s predominantly mobile world, customers and prospects are more likely than ever to visit a business’ website on their phone. Unfortunately, many businesses forget another important function of smartphones: talking. Read more to know why mobile marketing needs to include talking to customers on the phone.

What happens when a hot prospect goes cold? The worst thing that can happen is you get desperate and the prospect knows it. Read more to know how to re-engage with prospects without seeming desperate.

There are few things more difficult for a salesperson to do than reengage with someone who was once a hot prospect. After all, something cataclysmic must have happened to turn them against you, right? The first step is to take a deep breath and understand that there are (relatively simple) ways to get back into that prospect’s good graces. Read more to know when hot prospects go cold.

You talked (often) to an extremely promising prospect. They loved everything you had to say. They responded to your emails and calls. Now it’s radio silence. What’s a salesperson to do? Read more to know about reengaging hot prospects that went cold.

Despite continued advances in technology, engaging with prospects on a personal level will always be a critical function of effective appointment setting. However, this engagement needs to be highly-focused and strategic to be successful so proper training, or outsourcing, is critical. Read more to know about appointment setting skills take time and training to perfect.

No matter how advanced technology becomes, there is never a time when engaging with prospects on a personal level will become obsolete. However, this engagement needs to be highly-focused and strategic to be successful. Read more to know why b2b appointment setting requires automation and the personal touch

Too many sales leads hardly seems like a problem. In fact, most business owners would tell you that they would love to have this problem. The reality is, however, that many leads quickly go cold if there isn’t immediate follow-up and B2B companies are especially vulnerable. Read more to know about sales leads often go cold from lack of follow up.

Attracting too many inbound leads through your website or other digital channels seems like the perfect problem for a company. Unfortunately, these leads can quickly dissipate if there is no one to follow up with them leads quickly and effectively. Click here to read more details on this topic.

A recent study shows that follow-up calls are an exceptionally powerful marketing tool, with almost half of marketers saying these calls are their most effective tool for sales conversions. Unfortunately, many salespeople are still hesitant to make follow-up calls. Click here to read more details on this topic.

No one ever said follow-up calls were easy. They are, however, essential to sales conversions. Why? Because they weed out business-to-business prospects who are not interested in what you are selling. That leaves you with more time to spend on prospects who are likely to convert! Read more to know about follow-up calls critical step in b2b sales conversions.

When it comes to the sales cycle, follow-up calls are one of the most important steps in this process. Unfortunately, they also can be one of the most challenging. Read more to know the importance of follow-up calls for B2b sales conversions.

It wasn’t so long ago that marketers were scrambling to figure out how to market their businesses online. Today, the pendulum is swinging the other way with online marketers having to figure out how to integrate more traditional, or offline, techniques into their overall marketing strategy. Click here to know more details on this topic.