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CAN ATTRACTING TOO MANY LEADS BE A BAD THING?

Attracting too many inbound leads through your website or other digital channels seems like the perfect problem for a company. Unfortunately, these leads can quickly dissipate if there is no one to follow up with them leads quickly and effectively. Click here to read more details on this topic.

 
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IS YOUR B2B COMPANY OVERLOOKING THE POWER OF FOLLOW-UP CALLS?

A recent study shows that follow-up calls are an exceptionally powerful marketing tool, with almost half of marketers saying these calls are their most effective tool for sales conversions. Unfortunately, many salespeople are still hesitant to make follow-up calls. Click here to read more details on this topic.

 
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FOLLOW-UP CALLS CRITICAL STEP IN B2B SALES CONVERSIONS

No one ever said follow-up calls were easy. They are, however, essential to sales conversions. Why? Because they weed out business-to-business prospects who are not interested in what you are selling. That leaves you with more time to spend on prospects who are likely to convert! Read more to know about follow-up calls critical step in b2b sales conversions.

 
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THE IMPORTANCE OF FOLLOW-UP CALLS FOR B2B SALES CONVERSIONS

When it comes to the sales cycle, follow-up calls are one of the most important steps in this process. Unfortunately, they also can be one of the most challenging. Read more to know the importance of follow-up calls for B2b sales conversions.

 
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EVEN IN THE DIGITAL AGE, OFFLINE MARKETING IS KEY TO A BUSINESS’S SUCCESS

It wasn’t so long ago that marketers were scrambling to figure out how to market their businesses online. Today, the pendulum is swinging the other way with online marketers having to figure out how to integrate more traditional, or offline, techniques into their overall marketing strategy. Click here to know more details on this topic.

 
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THE IMPORTANCE OF MARRYING ONLINE AND OFFLINE MARKETING STRATEGIES

While online marketing is all the rage today, more and more companies are moving toward a mix of online and offline marketing. While no marketer wants to be accused of not being up-to-date on the latest marketing strategies, savvy marketers know marketing isn’t an either/or approach. Read more to know about the importance of marrying online and offline marketing strategies.  

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How and Why Telemarketing Remains Relevant in the Digital Age

The adage, “Out with the old, in with the new,” is something many marketers live by. And while it is true that marketers cannot afford to lag behind, it doesn’t mean that newer is always better. Read more to know how and why telemarketing remains relevant to the digital age

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Does Your Lead Generation Strategy Need a Jumpstart?

At one time or another, most businesses will experience difficulties in generating leads. While there are many reasons this can happen, it is essential to recognize the problem and reignite your lead generation efforts as soon as possible to ensure that your business remains positioned for growth. Click here to read more on this topic

 

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Why Now is the Time to Reignite Your Lead Generation Efforts

There are few things as important to a business than lead generation. After all, making sure that there are always new customers in the pipeline is the only way to ensure that your business remains secure and positioned for growth.  Read more to know why now is the time to reignite your lead generation efforts.

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Integrating Sales and Marketing to Grow Your Business

Sales and marketing are often used interchangeably or incorrectly. To clarify, a salesperson engages in face-to-face meetings, makes phone calls and networks to sell a particular product or service for a business. Read more to know about Integrating Sales and Marketing to Grow Your Business

 
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How to Gauge Customer Satisfaction

When it comes to running a successful business, there are few things as important as customer feedback. We all know how much less expensive it is to retain customers than it is to acquire new ones so it make sense that making sure customers are happy is the key to running a profitable business. In this article, Tactical Telesolutions  explains how to gauge customer satisfaction

 
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How to Create a Connection with Customers and Prospects

If you are unable to effectively communicate with customers and prospects, chances are you aren’t going to be able to sell them on your products or services. Remember, communication is the key to building trust and if a person doesn’t trust you, he or she is unlikely to become a long-lasting customer.

https://www.sfgate.com/news/article/12-Kinds-of-Sales-Prospects-and-Why-You-Need-to-12956615.phpIt is common for salespeople to fall into the trap of believing that all prospects are the same. The fact is, there are many different kinds of prospects and each one needs to be approached differently.

https://www.entrepreneur.com/article/293994Communication can make or break a business. So how can you improve your customer communication skills to help your business grow and thrive?

https://www.thebalancesmb.com/how-to-listen-to-customers-4107009It is important that you know how to talk to customers. Equally important, however, is knowing how to listen to those customers.

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How to Reach Out to Customers and Prospects

A successful relationship with business to business and business to consumer clients and prospects depends a great deal on how you communicate with them. As important as what you say to your customers—and those you hope will be your customers—is how you connect with them in the first place.

Some customers want to talk on the phone while others prefer you send an email. And many times, best way to communicate with a person will depend on why you are talking with that person in the first place.

What follows are some of today’s best methods for reaching out to customers and prospects and how you will know if they are working for your business:

  • Phone Call: Many people prefer a phone call over any other mode of communication because they want the immediate gratification it brings. A one-to-one conversation works especially well when it comes to building relationships, when there is an urgent matter that needs to be resolved or when a more detailed conversation is required. Unsure if phone calls are the way to go? Ask yourself a few questions: Is it easy to get ahold of the person I want to reach by phone? Do they call back when I leave a message?
  • Email: Email works best when a person or business uses email as its preferred method of communication. In other words, if a person or business always requests you email them with questions or provides an email address instead of a phone number, it is easy to guess they use email almost exclusively. A quick email response will tell you that email is the way to go with such clients.
  • Text: Text often works well when you are trying to reach someone you are very familiar with. It is a good idea to ask a client before texting him or her. If you are looking to send out a marketing text blast, make sure you include an opt out message. If a lot of people choose to opt out, this probably isn’t the right method for your purposes.
  • Chat: Many people prefer chatting via a website than any other form of communication. Those who do say that they like being able to multi-task while communicating with a company’s representative. You’ll know if people prefer chatting simply by seeing how many choose this method.

What you have to say to customers and prospects may seem like the most important aspect of business communication. The truth is, however, that how you are approaching them is equally important.

 

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Why Closing the Sale is Just the Beginning

Today’s savviest marketers know that most of their customers will start by making a small purchase and then will continue to make more (and larger) purchases down the road. They also know that marketing done after an initial sale is just as, if not more, important than that which is done before the first sale.

In its article, Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win, the online publication, MarTechSeries, explains that in order to optimize and sustain revenue growth, it is necessary to nurture and expand existing customer relationships. What follows are some of the post-sale opportunities:

  1. Implementation
  2. Renewal
  3. Expansion and Upselling
  4. Cross Selling

Unfortunately, less than half of all companies focus on both acquisition and retention. Tactical Telesolutions can help you contact customers post-sale. For more information on all of our services, give us a call at 800-700-7422.

 

 

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Why Retaining Customers isn’t Enough

With today’s constant influx of marketing messages, keeping your current customers satisfied is vital. After all, satisfied customers are much less likely to be lured away by special deals and one-time offers from your competitors. And don’t be lulled into the belief that losing one customer is no big deal if you add another. The fact is, even when you replace one customer with another you lose ground in the form of increased marketing and lead generation costs. 

https://www.entrepreneur.com/article/291926 You know that selling to existing clients makes great business sense but how can you encourage existing customers to do more business with you?

https://www.forbes.com/sites/neilpatel/2015/12/21/how-to-upsell-any-customer/#66aead2fc406 Upselling is a great way compound profit. In fact, some companies will even sell a product or service at a loss in the hope of a future upsell. In most cases, it works.

https://hbr.org/2012/07/to-sell-more-focus-on-existing When you are performing at your peak, you are able to keep your competitors at bay. Moral of the story? Always be performing at your peak!

 

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