Lead generation is critical to success of tech companies. Unfortunately, it also is extremely difficult and time consuming. So what’s a tech company to do? In many cases, the answer is to outsource. Read more to know why technology companies are outsourcing lead generation.

A majority of technology companies report that lead generation is their most important marketing goal. While lead generation is critical to a company’s success, it is also difficult and time consuming. Read more to know about Outsourcing Lead Generation Benefits Technology Companies In A Variety Of Ways

In today’s digital world, you can connect with customers and do business without ever talking to that person. While that is pretty amazing when you think about it, it also isn’t always a good thing. Read more to know how to connect with customers over the phone and build relationships.

There are a variety of ways to communicate, but it’s important to know how to talk to customers and prospects. With so many to choose from, it can be difficult to know which approach is best.  A face-to-face meeting or phone call will go a long way toward cementing a relationship. However, more and more, holding a conversation seems to be a lost art. Click here to read more details on this topic.

A face-to-face meeting or phone call can go a long way toward cementing a relationship with someone you are going to be doing business with or who you want to purchase your product or service. However, more and more, holding a conversation seems to be a lost art. Read more to know how best to communicate with customers and prospects.

Your sales development representative is responsible for generating leads for you to turn into sales, and once you have those leads, you’ll have your initial introduction or phone call. But what’s next? Click here to read more details on this topic.

Sales prospecting is a dreaded but critical task to fuel sales conversions. Statistics show that 50% of sales time is wasted on unproductive prospecting. To save yourself from wasting your time on leads that will never convert, you must always be looking for ways to improve your prospecting methods. Read more to know about the key to successful B2B prospecting.

If you are looking to improve your B2B sales prospecting, you are not alone. Sales prospecting is an oft-dreaded but critical task to fuel sales conversions. Click to know in detail.

The definition of a sales qualified lead (SQL) is more important than most people – including those working in sales and marketing – may realize. Why? Because defining what constitutes a SQL goes a long way toward allowing for accurate sales forecasts. Click to read more about Accurate Definition of a Sales Qualified Lead.

When it comes to leads, sometimes less really is more. Unfortunately, many marketers can’t wrap their minds around this fact. Click here to read more details on this topic.

Lead generation is the lifeblood of any business. Everyone knows that. It’s why businesses are furiously writing content, keeping active on social media and doing all they can to connect with prospects. Click here to read more details on this topic.

Data is at the core of any successful marketing campaign. That includes content marketing, email marketing, telemarketing and any other type of marketing. Read more to know about the importance of data driven marketing.

Performance metrics are critical to the success of any marketing campaign. Without them, you will never know what elements are working and what ones need to be tweaked. Unfortunately, knowing which metrics to use is often more difficult than measuring the metrics in the first place. Click here to know how and why you need to measure the performance of a marketing campaign.

So what are the most important metrics to gauge when it comes to determining the success of your outbound calling efforts? Read on to find out. Read more to know about the performance metrics for outbound sales calls.

If you are looking to grow your business, you need to consider how you can open up new sales opportunities with current customers. While most business owners know that it’s easier and more cost-effective to retain existing customers than acquire news ones, many businesses today still focus more on new customer acquisition. Read more to know how to create new revenue opportunities with existing customers.