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Are You Giving Marketing the Respect it Deserves?

Consider the following scenarios. Scenario one: A small business is doing great. So great, in fact, that its owner decides there is no reason to “waste” money marketing. “These products are selling themselves!” Scenario two: Cash flow is poor, customers are scarce. “We have to cut costs!” First on the chopping block? Marketing. Click here to read more details on this topic.

 
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By:   GoLeads
The Importance of Fine Tuning Your Content Marketing Strategy

Content marketing has never been more important than it is today. While content marketing has been around for a while now, that doesn’t mean that it is any less relevant or impactful. In fact, content marketing continues to evolve in ways that make it more and more critical to the success of a business. Read more to know about the importance of fine tuning your content marketing strategy.

 
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By:   GoLeads
Why Content Marketing Success is More Important Than Ever in 2019

The most effective content marketing campaigns will deliver meaningful content at every stage of a buyer’s journey. While content marketing may seem a bit tired, the truth is that it is more important than ever. In fact, any brand that wants to make an impression in 2019 needs double down on its content marketing strategy. Read more to know why content marketing success is more important than ever in 2019.

 
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By:   GoLeads
Eight Elements to Ensure a Successful Content Marketing Campaign

An effective content marketing campaign can do wonders for your brand. However, if not executed correctly, such a campaign is a waste of time and money. So, how can you make sure you are laying the foundation for success? click here to read more details on this topic.

 
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By:   GoLeads
How to Keep Your Workforce (and Your Bottom Line) Healthy This Flu Season

With flu season costing employers billions of dollars in lost productivity each year, staving off a full-scale outbreak in your office is critical. Read more to know how to keep your workforce (and your bottomline) healthy this flu season.

 
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By:   GoLeads
How to Manage When Employees are Out Sick

Sick days and lost productivity can be especially tough on small businesses since there aren’t as many employees to pick up the slack when workers are out sick. In addition to direct costs, there are indirect costs, which include reduced staff morale, increased stress and dissatisfied customers. Read more to know how to manage when employees are out sick.

 
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By:   GoLeads
How to Keep Your Business Running Smoothly if Employees are Hit Hard with the Flu

It’s cold and flu season. And while sick days and lost productivity can be tough on all businesses, small businesses can be hit particularly hard since there aren’t as many employees to pick up the slack when workers are out sick. Read more to know how to keep your business running smoothly if employees are hit hard with flu.

 
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By:   GoLeads
What Marketing Strategy Will Work Best for You in the New Year?

The New Year is upon us. If you are in marketing or sales, you probably have your own predictions for what the future of digital marketing holds in 2019. Read more to know what marketing strategy will work best for you in the new year.

 
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By:   GoLeads
How Best to Market Your Business in the New Year

Marketing is evolving at a dizzying pace and it is easy to lose focus. One way to maintain your focus and achieve marketing success is to choose one or two marketing strategies and concentrate on those strategies. Read more to know how best to market your business in the new year.

 
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By:   GoLeads
Marketing Trends to Pay Attention in 2019

The New Year is right around the corner. As we do each year, we’re giving some attention to what marketing industry experts predict will be the biggest trends in 2019. Read more to know about marketing trends to pay attention in 2019.

 
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By:   GoLeads
Why Email Marketing is Still Relevant

Many marketers believe that email marketing is no longer relevant. Nothing could be further from the truth. In fact, it is one of the most important ways to promote your content strategy while collecting critical customer and prospect data. Read more to know why email marketing is still relevant.

 
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By:   GoLeads
Growing a Database Through Email Marketing

The database of most businesses deteriorates about 25 percent a year. In other words, if you aren’t creating content to re-engage your target audience, the ability to leverage your brand shrinks significantly. That’s why having a strong content strategy is so important. Read more to know about growing a database through email marketing.

 
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By:   GoLeads
When it Comes to Optimizing Content for Voice Searches, Less is Often More

By 2020, half of all searches are expected to be performed without a screen but simply by voice. Unfortunately, there is a lot about voice searches that we still don’t know. That’s because voice search is still evolving. Click here to read more details on this topic.

 
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By:   GoLeads
Why Voice Searches are the Next Big Thing

It is estimated that a billion voice searches are taking place every single month. And that’s just the beginning. Marketing experts predict that by 2020, half of all searches will be performed simply through voice. Read more to know why voice searches are the next big thing

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By:   GoLeads
How to Best Optimize Your Content for Voice Searches

Marketing experts predict that by 2020, half of all searches will be performed without a screen but instead through voice. While pretty incredible, it isn’t really unexpected when you consider the popularity of virtual assistants such as Alexa and Google Assistant. Read more to know how to optimize your content for voice searches.

 
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By:   GoLeads
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