A business worth anything uses SEO-search engine optimization to get noticed online, gain sales leads and build relationships with their clients and consumers. Companies who don’t use social media marketing miss thousands of prospecting opportunities each day-no joke! Here are a few reasons you should use SEO-search engine optimization and social media marketing for your business:
· It costs you very little to use online marketing. In some cases you pay for hosting and setting up a blog, but if you go through an SEO company, like GoLeads, you only pay for the content and SEO work. This cost is relatively low compared to banner advertisements or pay-per-clicks. Posting on Twitter, Facebook and LinkedIn is free; it just costs you your time, unless, again, you have a company do all your social media marketing for you.
· Online marketing tools are a great way to monitor your brand and engage consumers. If you monitor your social media outlets (and you should!) you know the minute someone says something positive or negative about your brand, your customer service or your company. You can use social media to show your gratitude to customers, new followers or prospects. You can showcase quality sales people within your company, highlight clients who’ve got longevity with you and create discussions where you gain insight about your customers. Use social media to listen to your clients, and learn from them. Consider new “likes” new sales leads. Follow up with them and find out their needs.
· SEO-search engine optimization lets you compete with all companies in your industry, even the big ones. An effective SEO strategy and social media marketing will give you the same opportunities your competitors have, no matter what their marketing budget is.
· Everybody’s doing it-really, nearly all your prospects and customers are involved in social media and the internet. Everyone is connected, and with smartphones and other wireless devices, everyone’s connected a lot! People use the web to research products, compare prices and get the background of a company before they make a purchase. Consumers are internet savvy and know how to navigate through all the muck to make informed purchasing decisions. Make sure your customers can find you, because you know your competition is online.
Utilize SEO-search engine optimization and social media to introduce your brand and embrace your customers. Though you won’t likely land direct sales with internet marketing, you will gain sales leads and interactive relationships with prospects and clients. Get seen online today, with SEO and social media marketing.