Content marketing isn’t just a buzzword anymore and its way beyond being a passing marketing fad. It’s now essential to growing your presence online and getting in front of potential new customers. You already know this, so why do you and so many people fail to execute on even the smallest of content strategies? It’s because we’re so busy running our day-to-day businesses and dealing with customers, clients, and other tasks, that we often overlook or set aside even the smallest of needs of our own business. There’s an old saying that shoe maker’s kids have no shoes. You know, however, that you’ll need to fix this situation soon.
With irrefutable proof, great content creation and marketing, if done right and with consistency, will significantly help your business. But, it has to be good and it has to be done reliably. You’ll have to figure out what you can do – even if it’s just a little bit each day – and stick to it, day in and day out. Some statistics show that a blog can account for more than 80% of your website’s traffic and can even be the source for up to 75% of your leads.
You’ll want to keep a few things in mind when considering what your online marketing strategy is going to be. First, you can’t have a content marketing plan and not have content. Producing it, though, is harder than you might think, but not impossible. Do not, however, create content for the sake of simply creating it and pushing it out there. Put some time and effort into what you’re writing and make it useful, meaningful and significant to your intended targeted audience. Also, if you don’t know much about search engine optimization (SEO), do a little research and learn about keywords and the basic principles before diving in.
Remember, consistency is critical, especially on the internet. Sit down and create a schedule of when you’re going to produce content creation and when you’re going to publish it. Whether it’s every day, once per week or once a month, set your schedule and stick to it. The most important thing in content marketing is keeping your momentum because if you stop or take a break, you could quickly lose the ground you’ve gained.