Mobile marketing is huge. However, many B2B marketers in the agricultural industry are slow to adapt. Why? These ag-marketers believe that B2B purchasing isn’t conducive to mobile devices.
However, research shows that B2B marketing leaders across all industries are using mobile to influence a significant percentage of their revenue—almost half in many cases. Why? These leaders say they have found that mobile marketing improves outcomes in the following ways:
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Speeds up time-to-purchase
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Provides a more positive user experience
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Increases brand loyalty
In the Boston Consulting Guide’s article, Mobile Marketing and the New B2B Buyer, marketers are advised on ways to prevent getting left behind when it comes to the quickly evolving world of mobile marketing. Here are some important pointers that can be put to good use when marketing to farmers:
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Address farmers where they spend their time on mobile (for example, in the field).
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Understand mobile’s role in shifting farmer behavior.
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Invest in positive mobile experiences for farmers.
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Recognizing mobile’s impact in the purchase journey as farmers formulate intent.
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Track farmers buying experiences across devices.
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Test increased investment in mobile advertising.
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Adapt technology and data collection within the agricultural business model.
If you want to improve your B2B mobile marketing strategy but don’t know where to start, call US Farm Data at 800-960-6267. We’ll make sure you don’t get left behind when it comes to mobile marketing in the Ag industry.