Social Media Marketing has to Start Somewhere
It’s time to jump on the social media marketing train. It’s going by
fast, but it’s not hard to grab a hold and get on board. Even if you
don’t fully understand it, social media is where more companies are
turning to gain brand awareness and develop real-time relationships with
clients and customers. However, it’s important to spread yourself out
and not rely on one social media outlet. Your prospects
will be wary if they only see you occasionally. When you start your
social media marketing journey, follow these tips to get you the best
results:
- Take advantage of more than one social media outlet. LinkedIn, Facebook,
Twitter and Google + complete your social media pie when paired with a
blog and website. It sounds like a lot, but once you’ve got each site up
and running, managing them is not difficult.
- Post consistently so your prospects, fans and followers know when to
look for new material. The more you post, the more attention you
garner. The more attention you get, the more prospects become loyal
customers. This all leads to repeat business, organic lead generation and success.
- Post where your target customers are. It makes no sense to Tweet all
day when only a tiny portion of your target audience sees your posts.
If most of your audience participates on Facebook and LinkedIn, focus
most of your efforts there. This does not mean neglect your blog,
though.
- Your blog is your staple piece. It’s the foundation of your social
media efforts. You build off it and help it grow when your other outlets
are utilized. To gain the trust of prospects, create a blog that is
pleasant to look at, not too busy or full of information. Make it easy
to navigate through and leave comments. You want your blog to invite
your audience to participate in the “conversation.”
- Post relevant and valuable content. People will not return, or share
your posts with others if they are nonsense, empty or dull. Providing
quality content encourages your prospects to engage with your brand.
This helps generate qualified leads because you position yourself as an
expert in the industry, a company who has insider knowledge and a
uniquely qualified perspective.
- Use calls-to-action and share targeted links to your websites
landing page for prospects to register or inquire for more information.
Give your Facebook fans a
different deal than you share with your Twitter group. Create a reason
for your followers to sign up for your free newsletter or register to
win a free product.
- Create easy-to-share and easy-to-use buttons for everyone to click
on. The easier your content is to share, the more prospects will see it.
This increases your lead generation and brand interest and awareness.